Project Description

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Media Markt – Store Navigation

To support digital progress in industries we focused on developing a solution that would improve and speed up Sales procedures as well as make the process of navigating through the store & accessing products way more easy and interactive for the visitors & customers of the MediaMarkt store in Ingolstadt.

Task

  • Show a stable & easy-to-use AR indoor navigation

  • Guide the customer through the store and show different Products’ POIs in AR

  • Design and creation of a UI/UX logic

  • Implementation of a 2D navigation view

Technology

  • Unity 3D

  • Vuforia Area Target tracking

  • ibeacons

Outcome

Customers are able to be localized indoor with their smartphones and can explore & navigate the store through AR visualization.
Users can easily navigate to a specific product due to Arrows’ guidelines on the floor.