Augmented Reality Agency



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Augmentaio is your One-Stop-Shop for State-of-the-Art Augmented Reality application conception and development on Smart devices, PC´s and Wearables. With over 7 years of experience, we know how to convert your idea into an Augmented Reality experience with real added value. We see our task in the development of long-term relationships with key account customers to build applications on a large variety of hardware platforms. This includes hardware like Microsoft HoloLens, ODG glasses or RealWear. Our team supports and accompanies customers during the whole project planning phase, the project management and the rollout of the AR project. In this fast growing market, we are always up to date and can consult our customers to use various opportunities at their best.


AR-Recap 23rd of November: David Bowie, Apple’s new AR app and Facebook building glasses

Some time has passed and a lot of things happened in the AR-world. Let’s dive right in! The David Bowie museum exhibition “David Bowie Is” will be released as an augmented reality mobile app for iOS and Android devices January 8th, 2019 – what would have been the late musician’s 72nd birthday. Hundreds of costumes […]

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Augmentaio on Tour

Lately, we had been busy quite a lot and visited some trade fairs. We attended the Bits & Pretzels ( with a booth from September 30th to October 2nd. Bits & Pretzels is a three-day festival that connects 5.000 founders, investors, startup enthusiasts and all other decision-makers of the startup ecosystem. It was so inspiring […]

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AR-Recap 9th of August 2018: Magic Leap One, Sound Ghosts and Apples AR Windshield

  Magic Leap’s AR headset is finally available After what feels like years of hype and secrecy the Magic Leap One Creators Edition goes on sale. It costs $ 2,295 and is more targeted towards developers than consumers. The system includes the company’s Lightwear augmented-reality headset, a tiny Lightpack computer, and a controller. While anyone can order […]

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AR-Recap 1st of August 2018: Lumin OS, Facebook AR Ads and understanding robots

What happened in the world of AR?   Lumin OS Magic Leap finally unveiled their operating system “Lumin OS”. There will be two distinctive classes of menu systems. So-called “Landscape” applications will use traditional grid and wheel designs to showcase content and options across a 2D pane. Where the menu displays its information and at what […]

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AR-Recap 4th of July 2018: Multiplayer AR, Light Projections & Serena Williams

We already know the company Niantic very well from the first AR Gaming hit Pokemon Go. Now location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again. The Niantic Real World Platform for mobile apps will enable multiplayer, cross-platform augmented reality experiences and facilitate […]

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Showreel 2018

Here is a video to showcase some of the apps we created. BayWa AR & iOT Bystronic Maintenance (read more: Evonik Product Presentation on iPad (read more: SESP HoloLens Tutorial (read more: ) Linde FreezAR (read more: ?) Jaguar HoloLens Car Presentation (more: Process Visualisation for Novexx (read more: […]

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Augmentaio in Colombia

We were in the Colombian capital Bogotá. For the mobile provider Claro we created an AR shop navigation for there flagship store in Claro Plaza the headquarters of Claro. B2B customers are guided through the shop to the Innovation Lab. On the way, videos and graphics are shown to the visitor. The big challenge of […]

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AR-Recap 26th of June 2018: USDZ, Soccer Playing Bears & Free AR Courses

It is time again to have a look what happened in the Augmented Reality World!   Apple and Pixar created a new file format for augmented reality on your phone At its WWDC conference earlier this month, Apple announced that it has teamed up with Pixar to develop a new file format called USDZ, which […]

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The History of Augmented Reality

  Basis of Augmented Reality: Tool Usage The perhaps first augmented reality system as we understand it now is made by Ivan Sutherland in 1968. But the fundamental concepts of augmented reality (AR) are significantly older: In principle AR means a technological extended perception of the physical reality in real time. Therefore a tool provides […]

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Augmented Reality Frameworks

In computer programming, a software framework is an abstraction in which software providing generic functionality can be selectively changed by additional user-written code, thus providing application-specific software. A software framework provides a standard way to build and deploy applications. A software framework is a universal, reusable software environment that provides particular functionality as part of […]

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Augmentaio in Qatar

In the arabic country Qatar the preparations for the FIFA World Cup in 2022 work at full speed. In and around the capital city Doha modern soccer stadiums grow like mushrooms after the rain. Also logisticly it is a giant task to fulfill to direct thousands of soccer fans to their seats, food stands, taxi […]

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AR Glasses – An Overview

Here is an overview of AR glasses on the market right now. Some of them are well known and often discussed – some seem to be unknown. ODG R-7 The AR glasses ODG R-7 is made by the American design group Osterhout. The 3D enabled glasses offer both VR and AR, look similar to normal […]

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Data Privacy Statement

scope This Privacy Policy is intended to inform the users of this website in accordance with European Data Protection Regulation (GDPR) on the nature, scope and purpose of the collection and use of personal data by the website operator Augmentaio GmbH. The website operator takes your privacy very seriously and will treat your personal information […]

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Sascha Kiener

  • Founder und CEO bei Augmentaio GmbH
  • ehem. Key Account Manager bei Metaio GmbH
  • B.A. in Media Management von der Köln Business School
  • MSc in International Management vom ESE London Campus


Thomas Reichl

  • Co-Founder und COO von Augmentaio GmbH
  • ehem. Manager Commercial Operations at SES
  • Studium an der University of California, Los Angeles & Tsinghua University in Beijing
  • B.Sc. in Business Administration von der Wirtschaftsuniversität Wien


We are always keen to hear from dynamic and successful professionals who want to play their part in realizing new exciting projects with cutting edge technology.

Interested? Then send us a full CV and application with relevant supporting information, together with an indication of the salary level you expect and possible starting date.

About AR

Augmented Reality – Definition and demarcation

Augmented Reality (or short AR) refers to the computer based extension of reality perception. In general this additional information can extend any of the human sensory organs. Currently however most of the time the expansion of visual information is understood, that makes through superimposition additional information available. A well known example is during football broadcasts the superimposition of circles, lines and distance measurements by free kicks for the television viewer.

What is the difference between Augmented Reality, Virtual Reality and Mixed Reality?

The reality-virtuality-continuum shows the gradual transition of the normal reality to the virtual reality and its intermediate steps from left to right.

  • Reality: Real representation of objects and persons in real time.
  • Augmented Reality (AR): Real representation with additional information for example with startphones or AR-glasses such as Microsoft HoloLens,…
  • Augmented Virtuality (AV): Virtual spaces with displayed real objects and persons for example remote diagnostics of an faulty aircraft drive via a pair of VR-glasses and superimposed image data of the real engine that is physically far away.
  • Virtual Reality (VR): Virtual spaces with virtual objects and virtual people.

Augmented reality and augmented virtuality are also called Mixed Reality because they contain both real and virtual elements.

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